Have you had a chance to look up your postal code in the PRIZM5 Postal Code Lookup? This resource is a fun way to get a sense of the varying demographics across Canada, and to see where you fit in! All you have to do is plug in your own postal code.
You can read more about your category in the PRIZM5 Handbook. This resource is also particularly useful for business and marketing students. You can find PRIZM5 through BCIT Library’s Market Research guide.