Deirdre_Grace@bcit.ca
Broadcast, Digital Arts, Marketing and Operations Management
Jeffery_Verbeem@bcit.ca
Business Administration, HR, Finance
We are grateful to work and learn on the traditional and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Səlí? lwətaʔ/Selilwitulh (Tsleil- Waututh) and Skwxwú7mesh (Squamish) Nations.
BCIT Library Business Research Handbook
As capstone season approaches we have put together a handbook to help students navigate the resources available to them for their research – BCIT Library Business Research Handbook
Please feel free to use and share the handbook, and we are always available to meet with you to help get started with your research or if you run into difficulties finding specific information.
We envision this document to be in ‘perpetual beta’ mode, so please let us know if you have any suggestions for changes/additions.
Resource Notes
Vividata on Telmar
We are now using Telmar to access our Vividata subscription. The Telmar interface provides the ability to (fairly) easily create cross tab reports, impressive charts and visuals. Census Canada data can also be accessed and manipulated through Telmar (currently the 2016 Census is available, 2021 is coming soon).
Note: Onelog software is required to access Vividata from off-campus, and Vividata can only be used for BCIT course assignments and the data is not to be shared with third parties.
Events
New Peer Tutoring Schedule for January
The schedule has come out for Peer Tutoring, the free source of academic support. You can get help in math and statistics; there are tutors who tutor in MKTG, OPMT, FMGT, ACCT, BITM. There is a MKTG tutor at DTC on Saturdays.
For the schedule and more details about the service, please share this link with your students https://www.bcit.ca/learning-commons/peer-tutoring/
Board Game Cafe
Join the Student Life Ambassadors for boardgames, coffee, snacks and chats in room 303 of the Burnaby Campus Library, Friday, February 10th from 11 am – 1 pm.
Just for Fun (and Just in Time for Valentine’s Day)
We’ll be having a drop-in DIY card making station February 10th and 14th from 11:30- 1:00 pm at the Burnaby Campus Library and February 14th from 11:30 – 1:00 at the DTC Tech Collider.
Featured Titles
As per tradition, the Library put together a ‘Best Reads 2022’ list spanning many topic areas and
interests. https://libguides.bcit.ca/bestreads2022 Some other notable recent titles:
Amplifying Indigenous voices in business : indigenization, reconciliation, and entrepreneurship / Priscilla Omulo.
Some of the common questions businesses, educational institutions, and communities ask are: “Do we need an Indigenization strategy? If so, why; what is it really?; and, how do we do it?” Amplifying Indigenous Voices in Business is for organizations and allies who would like to make a positive difference by learning how to amplify Indigenous voices, Indigenize businesses, and support Indigenous
entrepreneurship, all in the bigger spirit of reconciliation. Author Priscilla Omulo addresses Canada’s complicated history with Indigenous peoples and how that contributes to today’s challenges in the business realm. While the challenge is real, so is the opportunity, and Omulo’s step-by-step guide explains how any organization can make immediate plans to improve the way they do business by doing the research, consulting the right people, and formulating a strategy to move forward. Omulo shows readers how a commitment to doing the right thing will lead to a more sustainable and inclusive place for all, and a stronger foundation for businesses and other organizations. — provided by the Publisher
The capitalist and the activist : corporate social activism and the new business of change / Tom C.W. Lin.
“This is the first in-depth examination of the important ongoing fusion of activism, capitalism, and social change masterfully told through a compelling narrative filled with vivid stories and striking studies.
Today, corporations and their executives are at the front lines of some of the most important and contentious social and political issues of our time, such as voting rights, gun violence, racial justice, immigration reform, climate change, and gender equality…. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward. Drawing together examples from the civil rights movement, campaign finance litigation, gun regulation, Black Lives Matter, the Confederate flag controversy, the Trump presidency, and other historical events, Lin brilliantly reveals and charts the course for a changing society of capitalists and activists seeking both profit and progress. The Capitalist and the Activist is a must-read for anyone trying to understand the emerging future of activism, business, and politics”– Provided by publisher
Survival of the richest : escape fantasies of the tech billionaires / Douglas Rushkoff.
“The tech elite have a plan to survive the apocalypse: they want to leave us all behind. Five mysterious billionaires summoned theorist Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive the “Event”: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they and their cohort can break the laws of physics, economics, and morality to escape a disaster of their own making- as long as they have enough money and the right technology. In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations…” — Provided by the publisher
User Experience Research: Discover What Customers Really Want / by Marty Gage and Spencer Murrell
“The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called “empathize” phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users’ desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.” -Provided by the publisher
Products for Conscious Consumers: Developing, Marketing and Selling Ethical Products / Kemi Ogunyemi and Vanessa Burgal
“Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as “greenwashing” strategies to attract customers and improve a company image. Products for Conscious Consumers is a guide for academics, students and professionals who want to influence responsible consumer behaviour and attain genuine Green Marketing. Written by researchers and marketing professionals, each chapter explores the relationship between the consumer and the marketer, discussing their relative responsibilities towards reaching a sustainable world. Illustrated with real cases, Products for Conscious Consumershelps marketers understand how they can inspire consumers towards more ethical behaviour by educating and nudging their choices using examples from different sectors and world regions to identify factors that influence sustainable consumption, from poverty to personal values. Products for Conscious Consumers guides the reader from ethical product development and marketing plans to eco-friendly production and responsible marketing mix execution, thereby encouraging a sustainable value chain and ethical profitability.” – Provided by publisher
Leave a Reply