BCIT Marketing Association recognized as Top 5 Chapter in North America

A screenshot of the BCITMA Case Team on Zoom before the presentation to the PODS Moving & Storage marketing team
A screenshot of the BCITMA Case Team on Zoom before the presentation to the PODS Moving and Storage marketing team.

Congratulations to the BCIT Marketing Association (BCITMA) on receiving Top 5 Chapter recognition from the American Marketing Association (AMA). At the 2021 AMA International Collegiate Conference, BCITMA was selected from 300 post-secondary chapters across North America.

This recognition is a testament to the outstanding accomplishment and leadership of BCIT Marketing students, as well as the incredible support and mentorship from their instructors in the School of Business and Media. The 2021 AMA International Collegiate Conference, which is usually held in New Orleans, was held virtually this year. Students who participated in this year’s Conference are emerging marketers that have the unique skills to be at the forefront of changing minds, pivoting businesses, and navigating the path forward.

BCITMA wins SABRE Simulation and Case competitions

In addition to the Chapter award, Emily Benson, BCIT Marketing Communications student and President of BCITMA, led the club’s 86 students to win top titles across additional competition categories at this year’s conference.

A team of five members from the BCITMA won the SABRE Marketing Simulation competition which pits 30 schools against each other in a computer game of marketing strategy.

The other victory came in the capstone event of the conference: the case competition. Back in December, a team from the BCITMA qualified as a top-10 finisher out of 67 schools after submitting a 20-page proposal to help PODS Moving and Storage with a marketing communications plan. In the final round during the conference, the BCIT case team—led by Marketing Communications student Jong Lee and Entrepreneurship student Alex Izard—presented to the Chief Marketing Officer and the marketing team from PODS. The BCITMA team took the top prize with the CMO from PODS commenting, not just on the thoroughness of their plan, but also on the incredible level of professionalism amongst the presenters.

“BCIT is home to one of the largest and most specialized Marketing programs in Canada. The success that was achieved as part of the AMA conference shows that it is a recognized leader, not just in our country, but throughout North America,” said Geoffrey Bird, Instructor, Marketing Management program, and Faculty Advisor, BCITMA. “Thank you to all BCIT faculty and staff who have supported our students in developing their knowledge and applied skills for success in the competitions and ultimately for later when they launch into their careers.”

Congratulations, BCIT Marketing Association!

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(From left to right, top to bottom: Jong Lee, Marketing Communications; Alex Izard, Entrepreneurship; Geoffrey Bird, Marketing Instructor and BCITMA Faculty Advisor; Alyssa Kun, Marketing Communications; Ljubica Mijailovic, Marketing Communications; Asha Pratt-Johnson, Marketing Communications.)

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