Many people prefer to watch movies and tv shows on their preferred streaming service. One of the most popular streaming service is Netflix. They’ve got many users who love the variety of entertainment that they provide. From their own original series to classic shows and movies, they’ve got a healthy variety of genres that satisfy the entertainment needs of people with different interests. Netflix are always looking for ways to improve their services and generate more revenue. They get popularly requested shows and movies on the platform to please their users. They’ve also increased their membership prices to increase their revenue before.
Netflix is launching their anti-password sharing policies in these 4 countries pic.twitter.com/L4g0kpK7Hk
— Dexerto (@Dexerto) February 9, 2023
The recent strategy Netflix is trying to implement, is the no sharing passwords policy. They realize that multiple people share one account. Although their deals let users to use multiple devices to use their services, they realize that their revenue is severely impacted when people who don’t share the same household share passwords. A solution that they’ve come up with to address this situation is the no sharing passwords policy. They are going to start sending verification codes to devices that are using a different internet address than the one associated with the account.
Which means that the person who is paying for the account has an internet address that Netflix recognizes as a household. Someone trying to use the account from another address will get verification codes that need to be answered within 15 minutes. This forces people to get their own Netflix accounts. Which is beneficial to Netflix’s plan of trying to generate more revenue. There are other options of streaming services like Apple TV, Amazon Prime TV and Crave but people who are already fans of Netflix’s original series and collection of movies and tv shows, will prefer to keep using Netflix. This strategy might upset some people, but it might help Netflix with their goal of increasing revenue. Time will tell.