BCIT marketing students take first place in tourism competition

Four BCIT Tourism Management students were awarded first place in the provincial finals of ‘The Winning Pitch‘ a business case competition that tasked tourism students with increasing shoulder season visitation to the province.

Organized by go2HR and sponsored by Destination BC and the Tourism Industry Partners Society, the competition brought together teams from Thompson Rivers University (Kamloops), Vancouver Island University (Nanaimo), Selkirk College (Nelson), and BCIT, who each placed first in their respective regional competitions.

The winning pitch from BCIT students Kelsey Acres, Melissa Long, Amanda McArthur, and Daniella Potesta proposes to take guests by floatplane from downtown Vancouver to Seton Lake and Lillooet for an immersive Indigenous cultural tourism experience. The team has already gifted the business plan to the St’at’mic First Nation and generated significant buzz and interest for the project amongst industry delegates.

The other pitches included a Cannabis related hotel and spa, a Nanaimo Bar related festival, and a Kootenays based railway tour.

As part of their experience, the team is currently attending the BC Tourism Industry Conference in Kelowna and networking with future employers.

Congrats to the team on their success!

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