It’s interesting that there is no radio station in Vancouver that only plays Hip-Hop/Rap music. Of course some radio stations will play a Rap song here or there, but there is no station that specifically targets that genre. Why is that? It’s no secret that Rap is a very popular genre and very mainstream around the world, so how come Vancouver doesn’t have a station specifically for this genre?
Popular radio stations in Vancouver like 94.5 Virgin Radio, Z95.3, 104.9 KiSS Radio, Evolution 107.9, etc. will play a few Hip-Hop songs everyday, but most of these stations are either specific for one genre (like Rock 101.1), or just play whatever songs are popular now, which normally aren’t Rap songs.
Well your answer is actually more obvious than it may seem, and it’s the fact there aren’t enough Canadian Hip-Hop songs that would be able to fill up the time for a Canadian radio station.
The Canadian Radio-Television and Telecommunications Commission (or CRTC for short) have it so that radio stations in Canada have to have 60% of yearly programming and 50% of daily content be of Canadian origin. Meaning that an only Hip-Hop radio station would need to fill up 50% of it’s music played with Rap songs by Canadian artists. There aren’t too many Canadian Rap artists, so I don’t think they would be able to fill up 50% of the show, never mind the entire show (unless we play Drake songs 90% of the time).
So that’s why an all Rap/Hip-Hop station wouldn’t be possible. As for other countries, they may not have this requirement, but even if they did, I’m sure they would be able to fill it up if they had enough Hip-Hop artists from their country (like the US, for example).
It’s unfortunate that it just doesn’t seem possible to have an all Hip-Hop/Rap radio station. Some radio stations have tried to do it, but they all failed. For those who are a fan of Rap (like myself), it seems we will not be having a full Rap radio station anytime soon, for as long as that requirement is in place. I do agree with the requirement though, as it makes sense to play artists from our country, but it’s just unfortunate. Maybe one day we’ll be able to have a station like that… maybe one day.