Is it safe to come out yet…? Yesterday was an absolute gongshow in the world of Twitter. Reckoning hour came yesterday for Twitter employees after Elon Musk sent out an outlandish email highlighting an impending culture rest within the company. People could either stay or be promptly shown the door. As a result of this, and the closure of the Twitter HQ temporarily, people were calling for the end of times on Twitter. Some of the tweets were absolute comedy as people were ready to jump ship with Twitter sinking into the great blue deep.
if twitter goes down, here’s where you can find me:
in my home enjoying my life
— SungWon Cho (@ProZD) November 11, 2022
Twitter’s Slack currently has hundreds of employees giving the 🫡 emoji, meaning they decided to not stay for Musk’s “Twitter 2.0” cultural reset. The company had just under 3,000 employees remaining before the deadline to say “yes” or not hit 20 min ago.
— Alex Heath (@alexeheath) November 17, 2022
I’m here to argue that we played right into Elon’s trap. Musk is definitely one of the people that subscribes to the school of thought “all press is good press”. This catastrophic sinking of the ship drove Twitter to some of its highest relevancy and usage the app has ever seen. Much to the surprise of no one, the app is still standing today. Heck I’ve got tweets to schedule so I even found myself rooting for the app to go into a deep slumber for a while just to complete the entire cacophony. This entire saga of Twitter being bought by Elon Musk just continues to remind me of why we can’t have nice things. First off, what on Earth was the “being able to pay for a check mark”? That went about as well as the original bull walking into a china shop. That early chapter was incredible how impactful it was. Companies were impersonated left right and centre and in a few cases there was even stock prices involved in the fallout. The morale of this story is if you want the problem to go away we have to stop giving it attention. We, in the end, have all played right into the grasp of Elon by participating in the grand fall of the old regime of Twitter. Aren’t I a hypocrite in all this though as I write an article about it. Appreciate what you have before it’s gone, a multi billionaire might purchase it and change it for good.
— Elon Musk (@elonmusk) November 18, 2022