It’s not the usual film production studio one could imagine as this new one will be one of the largest LED production stages in North America.

“We want to work with the best talent around the world to empower filmmakers and expand the limits of what is possible in the medium of film with technology. With virtual production technology, we can change the way films are made, letting film production catch up to the tremendous changes in content distribution and consumption on the demand side. This is also a chance to redesign the filmmaking process to better serve creatives. The ultimate goal of virtual production is not to lead in technologies but to a
celerate and nurture great storytelling. “ Leo Lee, CEO, Versatile Media.

The company now has a headquarter in downtown Vancouver and provides services like virtual location scouting or real-time animation. It sounds very technical but indeed is similar to sequencing and camera blocking for principle photography.  The new facility would allow the company to offer more virtual production to the global industry.

The company is hoping to be the leader in LED production stages. The LED stages serve as a substitution to a traditional green screen. It is also the home of the core creative crew with the help of the latest technology. All these would contribute to not just one but many amazing stories. Versatile also invites many experienced film maker onboard such as Matt Welford. He has been in the field for more than 25 years with the work such as Lord of the Rings, King Kong and Avatar, many were the pioneer of the use of virtual production.

Maybe people would no longer only just associate Hollywood with film making but also Vancouver. Vancouver breeds many talents for media production and I am sure the building of this studio would definitely bring huge progress to the film making or media production industry here in Vancouver.

Versatile official Youtube channel