Canadian Boy Band Reminiscences

Canada isn’t known for producing successful boy bands, and SoulDecision’s success maybe since they didn’t consider themselves one – they were just marketed as one.

SoulDecision, a pop band created in Vancouver, British Columbia, under the original name ‘Indecision’ by vocalist and multi-instrumentalist Trevor Guthrie, singer David Bowman, and keyboardist Ken Lewko, all of whom were studying music at Capilano College at the time. They released a handful of singles that gained national top 40 radio playing before getting a record deal. As a result of the popularity of those singles, they got a record deal with Universal Music.

Despite being formed during the height of the boy band craze, they wrote their tunes and performed their own instruments. No One Does It Better, the group’s first studio album, was produced at Velvet Sound Studios in Sydney, Australia, and released in Canada on February 22, 2000. The album’s debut single, “Faded,” was a hit in Canada, hitting number one on the country’s singles list. It’s an up-tempo pop song with R&B elements and a rap interlude by Thrust. In the United States, it peaked at number 22. “Ooh It’s Kinda Crazy,” the follow-up single, was likewise a hit in North America, and at one point, was the most requested song on MTV’s Total Request Live. The video was voted one of the top ten “Greatest Boy Band Videos of the TRL Era” by Billboard in 2018, alongside hits from Backstreet Boys, NSYNC, and 98 Degrees. Over one million copies of No One Does It Better have been sold around the world.

The band was given more artistic leeway over their work because it was issued on lead singer Trevor Guthrie’s record company, Sextant Records. The album was only released in Canada on October 26, 2004, even though it was purchasable on their official site. The band shifted to a more lively and danceable style with “Shady Satin Drug,” which sounded more like their breakthrough tune “Faded.” As seen by their music video “Kiss The Walls,” the band began to be marketed as credible musicians rather than a pop band. While the band’s single “Kiss The Walls” gained widespread attention, the album’s sales were disappointingly low, with only 10,000 copies sold.

SoulDecision has broken up since then, with lead vocalist Trevor Guthrie launching a solo career.

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