It is the most wonderful time of the year for music lovers and streamers. Spotify Wrapped is here!
https://twitter.com/Spotify/status/1466059763851173891?s=20
The highly anticipated music data release for Spotify users tracks listening habits from the beginning of the year to about the end of October and then compiles all the stats into a little customized video for each user. The video shares the top songs, artists, genres, podcasts, and how many minutes the user spent listening to Spotify.
Everyone knows when Wrapped arrives because almost everyone shares their music stats with friends and social media followers.
listen, i don’t want to see anything but spotify wrapped’s on people’s stories for the next 48 hours. everything else can wait. this is business.
— katie✨ (@katiemavis) December 1, 2021
For Spotify listeners, it is always exciting seeing who topped their lists (for some, it is no surprise), but for artists, it is also extremely exciting to see their work on people’s Wrapped. Bass player for Vancouver-based band Hotel Mira, Mike Noble, he said it is sort of a imposter-syndrome seeing the band reach the top of some Spotify Wrapped.
“It’s always incredibly like, like a combination of just like the coolest thing ever, but also like it’s insanely humbling and like fully like an imposter syndrome sort of thing.”
Hotel Mira had almost 4 millions streams this year, with over half a million listeners from across the world. Those numbers pleased and shocked Noble because the band hasn’t released anything in almost two years.
https://www.instagram.com/p/CW8o0pFvHaL/
But artists don’t use the data from Spotify to see how well their music did throughout the year; they also use it to plan tours and what songs they are going to play in each city.
Artists have access to data that gives them even more insider information, like what cities they’re getting streamed in the most, and what cities their music is most popular in.
“We actually get to see all the backend data of like what songs are being listened to, and what cities and stuff like that. And like, we know … for routing tours, we can look at our top cities and be like, Okay, we need to hit these places”
So while the data Spotify releases for users every year is fun to see and have, it is also incredibly beneficial for artists.
But if there was one thing that Noble could change about Spotify Wrapped, it would be to be able to separate his work from his personal account. This was the first year for Noble where Hotel Mira wasn’t in his top 5 most listened to songs/artists.
Noble often creates the setlists and does that by making playlists to see if the songs flow well together. And there is the odd time he might forget how to play a song so listens to it on Spotify. So clearly, he’s listening to his own music a lot for work purposes and not necessarily just for the fun of it.
Spotify Wrapped stats start tracking for 2022 on January 1st. Happy streaming!