The Covid-19 Pandemic has taken a toll on all of us in many different ways over the past 14 months dating back to March 2020.

It has been a very stressful time in both mentally and financially for many people across the globe that include not just small businesses and families, but also artists and performers.

Apple Music is one of the latest companies to announce that they are offering industry relief during the Covid-19 pandemic.

Independent records labels that earn at the minimum of $10,000 in quarterly Apple Music earnings will be eligible to qualify towards the royalty advances. They must also have an Apple Music distribution deal.

Like many different forms of entertainment, the music industry has been absolutely blasted by the pandemic. So many live performances have been halted and with so many people being stuck at home this has indeed caused music streams to take a dip.

Many local artists here in BC have voiced their struggles throughout the pandemic as they seemingly have no options to obtain revenue. Vancouver is often driven by their local performances weekly whether it would be at nightclubs or local performances at the Commodore Ballroom. The opportunity for exposure has not been possible for the past 14 months due to the pandemic.

Things are looking on the up side recently though, with new concert dates continuously being added in the province, along with Covid cases continuously going down and the rapid use of vaccines. The light of this nightmare is clearly and vividly being seen down the tunnel and hopefully soon we can all be enjoying or favorite local artists with our friends and family in the coming months as vaccines stay readily available towards the public.

As an Indie artist this news of Apple Music’s relief fund has to have you pretty excited to know of some sort of stable income. Hopefully soon we can see you live and in color doing what you do best.