Many of you today might know bbno$ today as the guy who’s always on the charts and someone who you cannot escape on TikTok, but it wasn’t always like that. bbno$ (Alexander Gumuchian) was just your regular Canadian kid born and raised in Vancouver. He was once on his way to becoming a pro swimmer but a back injury put that dream to rest. With Swimming done Alexander was still young but he needed something to do to keep busy. 
In 2016 bbnomula was born soon to become bbno$. Alexander started to upload his music to soundcloud and in 2016 soundcloud was where to start for up and coming artists. He would only see moderate success on Soundcloud though. His insane breakthrough came in 2019 though he collabed with fellow producer Y2K for his hit track “Lalala”. This song has been everywhere since and the boost of TikTok around this time really helped bbno$ gain recognition for this track. Believe me if you have watched any sort of short form video content you have heard this song. The song currently has over 1 billion streams on Spotify.
After that track bbno$ has never looked back. He is one of the rare artists that is actually independent and is not signed to a label. His main advantage is that he lets everyone use his music. He understands that going viral now is better than getting plays on the radio. He and Yung Gravy also collaborate very regularly. Gravy is also very much a meme rapper and is constantly going viral. Even though some of his songs are very jokey in nature bbno$ has shed the label of being a “meme rapper” he has secured multiple Juno nominations even winning one this year as the “Tiktok Juno Fan Choice Award”.
bbno$ is very much a newer generation artist. Many can learn from him his social media marketing on TikTok to the contests he holds on X is what has kept him in peoples minds now for over almost 7 years now. He is currently on tour right now in New Zealand and Australia, for his newest album release. I am excited to see what the future brings for the Vancouver artist and you can only expect him to get bigger and better.