Everlynx’s “Bubblegum” is a visual and auditory journey that begins with the sweet simplicity of chewing bubblegum and gradually transforms into a surreal exploration of love and loss. The music video, directed by Darcy Touhey and filmed at Vancouver’s Ironworks Studios, envelops viewers in a pastel pink haze, mirroring the song’s melancholic tones. Sky Brown, the artist behind Everlynx, sought to create a visual representation of the song’s melancholic instrumentation through the pastel pink aesthetic of bubblegum.
The video’s colour palette is dominated by soft pinks, creating a dreamy, romantic atmosphere. This choice transforms the video into a visual poem, where the colour palette plays a pivotal role in setting the mood. The soft lighting and pastel hues evoke a sense of longing and vulnerability, perfectly complementing the song’s introspective lyrics.
The cast, Coco Klein and Kieran Nelson, deliver performances that are both engaging and visually striking. Their costumes, chosen with care, add layers to the narrative, reflecting the song’s themes of fleeting connections. The styling complements the video’s dreamy quality, with Everlynx’s own cotton candy-like hair adding to the ethereal atmosphere.
“Bubblegum” delves into the transient nature of relationships, with the song’s title serving as a metaphor for a strong connection that eventually pops. The juxtaposition of something sweet and innocent with the inevitable end creates a poignant commentary on the fragility of human connections.
Everlynx’s “Bubblegum” is a complementary partnership of music and visual art, where every element, from the pastel colour palette to the performances, works in harmony to convey a deeper narrative. It’s a testament to the power of music videos as a medium for storytelling, offering viewers an experience that is both auditory and visual.
Written by Alana Black | Evolution Media
Contact: ablack23@my.bcit.ca