In recent years, the phenomenon of “kidfluencing” and family vlogging has exploded on social media. Children as young as toddlers have become influential figures in the digital space. Social media platforms like TikTok, Instagram and YouTube have acted as spaces for children to amass large followings, attracting brand partnerships and sponsorships that were once reserved for adult social media influencers. However, as more and more children gain followings, it raises crucial ethical questions surrounding the welfare of these children and the potential exploitation they may face.
The Rise of Kidfluencers
Kidfluencers are children who use social media to share content like toy reviews, fashion hauls and lifestyle vlogs. Two of the most recognizable names in kidfluencing include Ryan Kaji of “Ryan’s World” who’s toy reviews have garnered a multi-millionaire dollar empire and Charli D’Amelio, who started as a dance influencer and has since expanded her brand to include merchandise and partnerships. As the digital landscape evolves, the potential for substantial monetization has attracted parents looking to capitalize on their children’s talents. Although, the motivations behind kidfluencing can be complex. For some families, it’s a source of income. For others, it can be an opportunity to foster entrepreneurial skills. Yet, amidst these motivations lies a very pressing concern. The ethical implications of exposing children to the demands of influencer culture.
Ethical Concerns of Kidfluencing
The quick rise of kidfluencing has garnered a myriad of ethical concerns, particularly in regards to the commodification of childhood. The American Academy of Pediatrics warns of the potential psychological effects of social media on children, including issues related to self-esteem, body image and social pressure. Clearly, kidfluencers are not immune to these psychological challenges. The pressure to maintain a curated, inventive online persona can be overwhelming. This leads to anxiety and stress, which can be multiplied tenfold when children are thrust in the spotlight at a young age.
The distinction between content creation and commercial promotion can often be blurred. Children are not adequately informed about advertising standards, leading to situations where they promote products without understanding the implications. The Federal Trade Commission (FTC) has guidelines requiring influencers to disclose paid partnerships. But, enforcement can be inconsistent, particularly when it comes to child creators. This poses questions about children being protected to the fullest extent from exploitative practices and whether parents are equipped to navigate this or have their children’s best interests in mind.
Final Thoughts
The intersection of kidfluencing, ethic and child labour presents a complex landscape that necessitates careful navigation. With children carving out spaces in the influencer economy, it is essential to prioritize their well-being and protect them from exploitations. By fostering ethical practices among parents, brands and platforms, there is potential to create a digital environemnt that allows young creators to thrive while safegaurading their rights and mental health. Although, the question of if children should even exist in the world of influencing whatsoever at play.