The pure force and connection fans feel for stars makes them dedicated, especially when they’re Swifties! Whether you’re a Taylor Swift fan or an NFL fan you’ve got to admire the stats. Travis Kelce’s jersey sales have spiked, his Instagram followers have boomed in size, and even NFL game viewership has jumped! All because of the dedicated Swiftie fans that tune in and support the NFL hoping to catch a glimpse, Taylor Swift. The NFL already was one of the most viewed programs on TV, but Taylor Swift’s influence has made their viewership pop off! All because she started dating the NFL football star Travis Kelce.
Taylor Swift and Brittany Mahomes Touchdown Handshake 🤝 🙌
Chargers at Chiefs Week 7 2023, Travis Kelce Touchdown #TaylorSwift #TaylorSwiftTheErasTour #BrittanyMahomes #taylorandtravis #Chargers #Chiefs #NFL #NFLWEEK7 #Mahomes #Kelce #TravisKelce #Swifties pic.twitter.com/lYyXoSyQhD
— Gameday Blitz (@TheGamedayBlitz) October 22, 2023
Culture and Media
Welcome to the wonderful world of 2023, where media has integrated into our culture and continues to have a massive effect. Media shapes the way we live our lives and changes how we build connections. With the rise of early social media, the connection fans had with celebrities evolved to a more personal, and parasocial relationship. Being able to see deeper into the lives of celebrities humanized them and allowed viewers to form bonds and imagine celebrities as friends. It also deepened the passion fans had and brought them together to celebrate what they love about their favorite musicians and stars.
The Dating Effect
There’s no denying that Taylor Swift is a legendary celebrity with a killer fanbase. Her fans are dedicated and support Taylor in everything she does. Which means that they’ll also support the people Taylor Swift gets close to, like her romantic partners. Many fans enjoy getting involved and living vicariously through her with her relationship drama. Anyways the life of Travis Kelce and the NFL has drastically changed since Taylor Swift started dating him. It’s been insane to see the effect that Taylor Swift has had! Her presence alone has boosted NFL viewership drastically. Which opens a lot of possible doors for the sports industry. Who knows maybe the NFL will take notice and intentionally utilize other celebrities in the future.
Conclusion
Media has thoroughly integrated into the fabric of our lives and transformed the way we form relationships and engage with the world. Social media has presented us with the unique opportunity to get an intimate look into the lives of our idols. Intensifying our perceived parasocial bonds but ultimately uniting us in a new and interkit way. The dating effect is embodied by Taylor Swift and her devoted Swifties. Her fans live vicariously through her love life and amplify the fandom excitement. This connection has spanned across and affected various industries like the NFL. Which could possibly lead to a change in the NFL to recruit more viewership, all because of the incredible and innovative Taylor Swift!