From the cheers of BC Lions fans at BC Place to the elegant ambiance of high-profile corporate galas, Vancouver is a hotspot for diverse and exciting events. As the countdown to hosting FIFA World Cup matches in 2026 continues and with momentum from the successful 2024 Grey Cup, the demand for skilled event professionals is fast-growing. The profession is expected to see 1,070 job openings across BC from 2023 to 2033, highlighting a steady demand in the industry. Employment is highly concentrated in urban hubs like Vancouver, where most events and conferences are held.
Behind every successful event – whether it’s a sports game, concert, festival, or a corporate conference – is a team of experts ensuring everything runs smoothly and sustainably. But what does it take to create memorable experiences in today’s world? Beyond managing logistics, event professionals are now focusing on integrating sustainability into their strategies, ensuring that events align with environmentally responsible practices. The BCIT Event Marketing and Planning Foundations Associate Certificate program is the perfect starting point to build the skills needed to help you get into the world of event marketing and planning while making a positive impact.
“Event planning is evolving rapidly,” says Tracey Renzullo, Flexible Learning Program Head, BCIT Marketing Management Program. “Now, it’s not just about delivering an incredible experience but doing so in a way that minimizes environmental impact. This industry is exciting from coordinating logistics for major sporting events to crafting innovative experiences for corporate clients. The opportunities are endless for those with the right training, especially with Vancouver hosting global events in the years ahead.”
Sustainable event planning and marketing
The BCIT Event Marketing and Planning Foundations Associate Certificate program is designed with input from industry leaders and provides practical and relevant training in all aspects of event marketing and planning. This part-time program which can be taken completely online, equips students with practical skills in event planning, marketing, and operations while emphasizing sustainable practices. From crafting eco-conscious marketing strategies to designing environmentally friendly event layouts, graduates are job-ready for a purpose-driven career.
Career opportunities for program graduates are vast, spanning roles such as event planners, sustainability consultants, marketing specialists, and production managers. These professionals can find themselves working with sports organizations, corporate clients, trade shows, or community festivals.
Ready to make your mark? Register for the program today and start building a career that blends creativity, strategy, and sustainability.
Curious to learn more? Join the BCIT Flexible Learning: Marketing Management Online Info Session on December 18.