Ready for it, Vancouver? Brace yourself for a gorgeous night as Taylor Swift’s Eras Tour will take the stage at the BC Place in December 2024. Even though it will be another year until Taylor Swift’s arrival in Vancouver, the anticipation is already brewing bigger than the whole sky.
Morgan Westcott, BCIT Associate Dean, Marketing Management, joined Global News Anchor Jennifer Palma to talk about the impact that Taylor Swift will have on BC’s tourism and hospitality industries. Watch the Global News interview.
Morgan is a proud BCIT Marketing Management alumna and a well-respected leader whose experience includes serving as Director of Sales and Marketing for the Arts and Cultural Guide to BC. For over a decade, she worked in the post-secondary sector as General Manager of LinkBC, an organization dedicated to networking tourism and hospitality programs around the province and connecting with industry. She has also managed several complex events with hundreds of attendees. During her time with LinkBC, she was the lead author on an open textbook Intro to Tourism and Hospitality in BC, currently used by thousands of students across the province. Morgan’s experience also extends to destination marketing. She was the lead content generator for the BC Lodgings and Campgrounds Association and has produced business-to-business guides for Destination British Columbia.
Marketing functions play a vital part of any business operation. Learn more about full and part-time marketing courses available at BCIT.