The Vancouver Warriors started their second season as a franchise in the NLL (National Lacrosse League) on Friday but weren’t able to get the win as they fell 12- 7 to the Calgary Roughnecks.
But the exciting and high paced action wasn’t the only thing drawing fans to Rogers Arena on Friday. In addition to one free beer to every fan, the Warriors fanbase also got to rub elbows with social media and podcast royalty when new team ambassador Paul Bissonnette aka “BizNasty2Point0” met fans to share some brews and to drop the opening ceremonial faceoff.
“Biz” is a widely known for his participation on the “Spittin’ Chiclets” podcast which generates over 5 million downloads per episode and he has over 1.1 million twitter followers. The former NHL player is much better known as a media personality rather than any exploits he had during his playing days. Bissonnette engaged the team over social media after saying he could walk onto any NLL team roster and earned himself a professional tryout earlier this month before being cut and subsequently being named the teams ambassador.
Dave Sheldon, who is the Warriors director of communication and lacrosse ops said that an opportunity to associate your brand with such a huge influencer is hugely beneficial for the new team. “We’re trying to tap into a market that perhaps we didn’t last year by having “Biz” come out and share on his own social media platforms which include over 100,000 twitter followers in the Lower Mainland alone.”
The Warriors are looking to bounce back and make a playoff run this season after finishing 5-13 in their inaugural season last year and missing the postseason. A number of theme nights including “country night”, “beach party night” and “west coast – best coast” are what Sheldon hopes will attract a younger generation of fans to Rogers Arena to check out the exciting, fast paced lacrosse action.
- Joel “Turtle” Gaudet