The CFL is struggling

Do more Canadians care about the NFL or CFL? The answer is the NFL. Obviously. But do you know just how far down the CFL ranks when it comes to ratings in Canada? One report says the CFL ranks 10th on an average Sunday, behind non-traditional sports in Canada like Formula One and NASCAR, but why is the CFL so far behind?

Most people would say the talent level just isn’t as high as the NFL, which is undeniable. But how can an NFL game get nearly 300,000 more viewers on an average Sunday? It can’t just be the talent. The answer is that the NFL is just way easier to market. From the players, to the teams, to the atmosphere of the stadiums, the CFL just doesn’t stack up. The CFL doesn’t have players like Odell Beckham Jr. or Richard Sherman who can both talk the talk and walk the walk. They also don’t have teams that can play like the former legion of boom in Seattle, or the purple people eaters of the 70’s in Minnesota.

The NFL’s marketing strategy is aimed towards teenagers and people in their early 20’s The CFL needs to tap in that demographic because it seems like in every place other than Saskatchewan, teens in Canada don’t care about the CFL. There are talks about failed NFL stars like Johnny Manziel coming to the CFL, but even in that case it’s apparent that he doesn’t want to be here and would only be using the stage to get back into the NFL. This is an interesting strategy for the CFL, because if they can make a league of the NFL’s most marketable outcasts they could see a rise in viewership, at least in the short term.

Johnny Manziel on draft day

It will be interesting to see what the CFL does in the future as their viewership drops, but for now they have no way of getting close to the amount of viewers in Canada.

3 thoughts on “The CFL is struggling

  1. Everything in this article is wrong. lol

    CFL is way more popular than the NFL in Canada. This has been proven with statistical surveying done even in Ontario.

    The CFL is the 2nd most popular league in Canada after the NHL.

    MLB ranks #3

    College Football is #4

    Canada Junior Hockey is #5

    NBA is #6

    This article is full of incorrect information and more like personal opinion.

  2. The NFL does not get 300,000 more viewers than the CFL. Once again incorrect information.

    The TV #’s are skewed within regional and network programming #’s. In a city like Calgary or Edmonton they would be shown NFL ratings on CTV and Local CBS/FOX so the #’s are not the same as a CFL or NHL game on CBC/TSN

    Also. CTV would most likely get better #’s than a paid subs channel such as TSN.

    This is why HNIC is still on the CBC because SN realized without the CBC they would be losing $$. So they simulcast at least CBC onto SN.

    If the CFL was on CTV or CBC their numbers would even be larger.

  3. Also. The NFL does not market to teenagers or people in their ’20s. Once again wrong information. You are using personal opinion.

    Seems like you do that a lot.

    The NFL does not market to anyone. Where does the NFL market their product?

    Publications, tv programming has nothing to do with the NFL.

    They partner with companies that cater to those in their 30’s-40’s-50’s.

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