Author Archives: Darcy McGilvery

From September 2010 to May 2011 Darcy McGilvery was a writer for BCIT's MyLife Blog. During this time his contribution focused on his experiences in the marketing communications program, from which Darcy later obtained a diploma with distinction as well as an award for outstanding academic achievement. Darcy is currently an active member of the digital marketing industry, focusing primarily on online advertising, search engine optimization, and content generation. In his spare time, Darcy is an avid science reader, musician, outdoor enthusiast, and wine lover.

Three Things I’m Taking With Me

Posted on May 25, 2011 by Darcy McGilvery

My time at BCIT is coming to an end. Tomorrow at 10:30am I will write my final exam. Although my initial goals were only academic in nature, my time at BCIT has given me much more. Here is a brief … Continue reading →

Posted in Graduation | Tagged | 3 Comments

Morgan Crossing Project Winners Announced

Posted on May 8, 2011 by Darcy McGilvery

The Morgan Crossing Project was one that I am proud to have been a part of. Students got a chance to compete for a real client’s account, and in the process surprised themselves with what they were able to accomplish. … Continue reading →

Posted in My Program, The Classroom | Tagged , , , | Leave a comment

Is Marketing Evil?

Posted on May 1, 2011 by Darcy McGilvery

Marketing has been criticized on the grounds that it knowingly administers partial truths about products and services. Critics also claim that marketing deliberately exploits the public’s fears and weaknesses. Exactly what is marketing? Does it negatively influence society to buy … Continue reading →

Posted in Everything Else | Leave a comment

Three Areas I Want to Improve Upon

Posted on April 25, 2011 by Darcy McGilvery

You’re education is never complete. Quite the opposite in fact. The more I learn, the more I discover additional avenues to pursue. I think this is typical of BCIT students in particular, since we cover a little bit of everything. … Continue reading →

Posted in My Program, Off Campus | 1 Comment

Internships and Increased Accountability

Posted on April 17, 2011 by Darcy McGilvery

While on campus, the support that students receive from instructors is fantastic. The amount of material covered in each semester is large, and without constant contact with instructors, it’s pretty easy to get lost. It’s common place to receive an … Continue reading →

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